Conceptualized and art directed quarterly Saks Fifth Avenue Fine Jewelry creative. Assets were utilized for digital and social deployment as well as in-store imagery and direct mail catalogues.
Quarterly catalogues were mailed to 50K+ top customers and "MORE" Loyalty Members to generate buzz around the newest collections available.
Fine Jewelry events were boosted with e-com marketing to drive traffic online and in-store.
A tent-pole event from Saks Fifth Avenue OFF 5TH are exclusive designer sales, direct from Saks Fifth Avenue. In-Store and direct mail collateral was created to generate anticipation and traffic to top doors.
Collaborated with the SVP of Design to develop branding for 4 Private Label brands that spanned a variety of consumer tastes from Classic to Modern, Casual to Street-inspired apparel.
This included logo development and photographic style for each brand used to communicate the essence of each label across multi-platform consumer touch-points. The private label initiative reached over $100M in sales within the first 18 months of introduction.
Created and art directed key artwork for the introduction of a new line of cosmetics: Saks Fifth Avenue BLACK LABEL.
Assets were used online and in-store to promote the collection.
Additional examples of fine jewelry catalogue imagery. Digital and printed catalogues were integral to pushing sales goals and provided valuable information for Sales to create purchase-interest with key customers.