Creative Director creating and executing multi-platform creative deliverables across digital, social and in-store retail.
Tapping into Elie Tahari's passion for the city he calls home - his Fall/Winter '17 collection was shot juxtaposed with architectural icons of New York. Amanda Wellsh's strength and confidence was captured by the unending talent of photographer, An Le.
Campaign assets were utilized for digital marketing, in-store imagery and e-commerce, showcasing Elie's latest collection. Additionally, we transitioned ECOM images from "unrecognizable" talent to full on-figure imagery to create an enhanced user experience, while creating efficiencies with the build-out of an in-house photo studio.
The consumer journey flows seamlessly from Email Marketing (left) to Product Arrays (center) to Product Description Pages (right) where consumers can easily view high-res imagery and product information.
The F/W '17 Campaign video was featured online and in-store at Bloomindales and Harrods.
Elie Tahari's rich 40+ year history as a designer in Manhattan, along with his impressive 5th Avenue Atelier provide the perfect landscape to create compelling imagery for all social channels, allowing users an inside look at the designer's world and the latest looks from his newest collections.