For almost a century, Waverly has been synonymous with classic American home décor. The brand has an extensive collection of fabrics and prints covering a wide range of uses from upholstery to bedding, window treatments to wallpaper.
Co-Created and produced a new library of assets for 2017-18 with lauded home-interiors photographer Ellen McDermott to showcase the brand’s quality and timelessness.
Collaborated with the licensee on the photographic art direction of new imagery for the launch of Elie Tahari's collection of bone china.
New imagery was used multi-platform on waverly.com, print advertising and in-store at multiple licensee locations.
Introducing Prince Street, inspired by Elie Tahari's love of SoHo where he has his flagship store. The textured geometric pattern is taken from the custom designed mesh fabric used in the "SoHo Coat" from Elie's 40th Anniversary Collection.