Collaborating cross-functionally with e-commence, marketing and merchandising, stewarded the redesign of rue21.com Home Page, Category Landing Pages and Product Arrays to create a more engaging user experience for the brand’s hyper-mobile Gen Z consumers.
We engaged a diverse cast of on-brand influencers featuring Sophia Jamora and Jessey Stevens with millions of followers, generating awareness and traffic in-store and online - showcasing effortless street-chic looks for summer that everyone can afford.
Collaborating across design and front-end development, a refreshed home page created more opportunities for consumer-focused content while showcasing key business drivers including dresses, denim, graphic tees, shoes and fragrance.
Realtime social media content from Instagram is consistently updated while a new area was included to provide Influencer Spotlight content where users can shop curated looks from their favorite style-gurus.
MTV brought back it’s quintessential Spring Break bash in 2019 and college students from around the country clamored to partake in the historic moment.
rue21 partnered with MTV to produce an exclusive capsule of branded merchandise emblazoned with MTV graphics – the 90s are back in a big way.
Additionally, a sweepstakes was promoted on social media, online at rue21.com and in-store - driving traffic to brick & mortar locations to snap selfies and tag friends as a form or entry creating viral exposure for the collab with the chance of attending a V.I.P. MTV experience in Cancun.
Branded video featured the dynamic cast showcasing the latest looks for Spring Swim & Festival events across multiple social channels.
Bold, colorful shots were featured across multiple creative touch-points, from store windows and wall-shops to the website home page and email marketing to traditional and new media advertising.