Posts on Facebook, Instagram and Snapchat generated millions of views, shares and likes, cross-platform. Danskin's posts were augmented utilitzing Jenna Tatum's IG and Snapchat channels as well.
Danskin's rich heritage dates back to 1882 – in 2016, we tapped Jenna Dewan Tatum to be brand ambassador, targeting a younger demo. Her authenticity as a dancer, actress and mother lends credibility and appeal to the iconic dance and athleisure brand.
Photographer, Carlos Serrao, shot Jenna Dewan Tatum to showcase the FW '16 Collection. Advertising was placed in key fashion magazines including Vogue, Elle, Bazaar, InStyle, Self, Shape and Teen Vogue to reintroduce the brand to consumers and feature key items that resonate with the target demo.
REACH was 50M+.
Creative assets featuring Jenna spanned, digital, print, social and experiential, reaching a younger consumer and driving traffic to the Danskin.com.
An Entertainment Tonight segment touted the launch of the partnership between Jenna and Danskin, contextualizing the authenticity of the collaboration - from her wearing Danskin as a child to being a wife and mother, actress and producer.