In collaboration with the BODYHEALTH founder and internal design team, we created powerful new imagery and an enhanced user experience across eCommerce platforms to showcase the brand's ethos and communicate the premium performance benefits of Perfect Amino supplements and Perfect Amino Electrolytes.
The campaign production was produced internally and shot on location at Red Rocks Canyon in Nevada by Kevin Sinclair.
During the shoot, we captured all the action - biking, repelling, bouldering and jogging to communicate the brand benefits of Perfect Amino, such as building lean muscle, boosting performance and speeding recovery.
All assets were used 360 across consumer engaging marketing materials - from eCommerce to OLVs for digital marketing, In-Store Retail displays and Tradeshow exhibits.
Consistently worked with Social Media partners and Key Influencers to provide brand experiences and content to reach a variety of consumers targets with relevant info and opportunities to interact with the brand and sample its premium products.
Concepted new consumer-relevant modules for the Amazon store to position BodyHealth's Perfect Amino products as best-in-class in terms of performance and clean ingredients.
The brand is truly at the forefront of Amino Acid protein synthesis and out peforms the competition in laboratory testing.
Ads were created and produced for a variety of publications including B2B and B2C touchpoints.