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Style icon, Oliva Culpo, photographed by the legendary Ellen von Unwerth, was tapped to be the face of the brand in 2017.
Her sultry look, vivacious personality and killer red-carpet style made her an easy choice to join the brand's illustrious super model campaigns.
Shot with a retro twist in a Los Angeles 60's modernist villa, Olivia charms consumers with Spring '17s colorful, must-have pieces.
Ellen von Unwerth's bold imagery captures the essence of the Rampage brand which has always been synonomous with confidence and vivid playfulness.
Campaign imagery was utilized across multiple platforms from web to mobile, print to in-store.
Facebook boosted posts and video were utilized to generate buzz surrounding the campaign featuring Olivia's runway-ready Rampage looks.
A printed brochure was created to showcase the newest Rampage styles across several categories including Denim, Shoes, Handbags, Eyewear and Swimwear, as well as garner interest from new partners to the brand.