Case 06 · Brand Refresh · Concept · 2026

One house. Three products. One site.

A brand refresh concept for a direct response skincare company. Three good products lived on three sites, in three vocabularies, for one buyer. The refresh puts them under one roof and in one language, without touching the machine that already sells.

Type
Self-initiated concept. Not commissioned client work.
Scope
Strategy, homepage prototype and paid social
Made with
Figma, a working web prototype and AI-rendered product stills
01

The idea: one buyer, one house

The buyer is one person meeting three companies. So the move is small and specific: change the vocabulary everywhere she meets the brand, change nothing that pays, and say what the product does with pride.

Brand strategy · Architecture · Tone
One house. Three products. One site. Three good products, three sites, three vocabularies, one buyer Stop selling repair. Sell longevity. Keep the machine. The house: three brands under one mark What we borrow from the prestige houses, and what we do differently The look: look like yourself, for longer The honest promise
02

The site: one front door, three rooms

A working homepage prototype. One checkout, one guarantee, one proof module, and every product one click from the bag, because low friction is what direct response runs on.

UX · Web design · Prototype
One front door. Three rooms.
03

The ads: creative at the speed of performance

Six paid social ideas built from the new site. Two sell the house, four sell each brand on its own, and every one is designed to multiply into a test.

Paid social · Performance creative · Testing
Two jobs for the same buyer, running at once The ritual prepares you. The moment gets you ready. Three moments in one day, one product for each Same platform. A new moment every week. The daily ritual, sold as a ritual The last step before the door One idea, recomposed for each placement How six becomes hundreds

“I’m not suggesting we change a direct response machine that’s already working. I’m suggesting we feed it new creative faster, learn what’s working sooner, and iterate.”