In collaboration with the BodyHealth founder and internal design team, we created powerful new imagery and an enhanced user experience across eCommerce platforms, to showcase the brand’s ethos and communicate the premium performance benefits of PerfectAmino supplements and PerfectAmino Electrolytes.
During the shoot we captured all the action, biking, rappelling, bouldering and jogging, to communicate the brand benefits of PerfectAmino: building lean muscle, boosting performance and speeding recovery.
All assets were used across consumer marketing materials, from eCommerce to online video for digital marketing, in-store retail displays and trade show exhibits.
The new imagery and an enhanced user experience across BodyHealth.com and the Amazon store.
We concepted new consumer-relevant modules for the Amazon store, to position BodyHealth’s PerfectAmino products as best in class for performance and clean ingredients.
The brand is at the forefront of amino acid protein synthesis and outperforms the competition in laboratory testing.
Targeted, segmented email marketing in the same campaign look, from the product story to new arrivals.
Ads were created and produced for a variety of publications, including B2B and B2C touchpoints, and the campaign extended to a trade show exhibit and out-of-home.
One campaign, used everywhere: the website, Amazon, social, email, print, the trade show floor and out-of-home.
Social: influencer amplification
We worked consistently with social media partners and key influencers to provide brand experiences and content, reaching a variety of consumers with relevant information and chances to interact with the brand and sample its premium products.