Led the creative direction and brainstorming on experiential platforms for a variety of brands spanning video games, fragrances, sprits, electronics and fashion.
Shown here is a concept for Nintendo's launch of the Wii Wireless Wheel, targeted toward youth.
The concept: Mario's "Driving School for Kids"
The platform came equipped with the chance to earn a personalized Diver's License, drive Mario Carts with the Wii Wireless Wheel, create Vanity License Plates and T-Shirts, take photos on a Nintendo green-screen background and more.
Collaborated with multidisciplinary design team to refine the environmental design of Diageo's T&T Style Sessions.
With the brand's dapper spokesperson in mind, Tony Sinclair - we created an interior space that melded elements of a men's fine haberdashery with Tony's personal style.
Rich woods, tartan fabric (mirroring Tony's fine neckwear) suspended crown molding and red Murano chandeliers perfectly fused the Tanqueray brand identity into a chic lounge where consumers could sample an array of gin cocktails and experience music and entertainment.