Elie Tahari · Fall/Winter Campaign
Elie Tahari’s passion for New York became the campaign. The collection was shot against the architectural icons of the city.
Photographer An Le captured the strength and confidence of Amanda Wellsh. One shoot then carried the season across digital marketing, e-commerce, social and in-store.
The campaign video ran online and in-store at Bloomingdale’s and Harrods.
Campaign assets led the homepage. E-commerce imagery moved from unrecognizable talent to full on-figure photography for a better experience, made efficient by the build-out of an in-house photo studio.
The journey flows from email marketing to product arrays to product pages, where high-resolution imagery and product information are easy to view.
The same imagery, at the scale of the building.
More than forty years of design history in Manhattan and a Fifth Avenue atelier gave every channel an inside look at the designer’s world and the newest collections.
One shoot, one city, and a season of creative for every place the customer meets the brand.